Robert's Rules of Innovation II

The Art of Implementation
By Robert F. Brands, with Martin J. Kleinman
10 Digit ISBN:
13 Digit ISBN: 978-1-63413-730-0
LCCN: 2015912870
Price: $24.95
Trim: 5x8
Format (pb/hc): HardCover
Pages: 224
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Do you know anyone who still takes a tight-fisted approach to R&D and innovation, as if they were still in the roiling financial tumult of 2008? If yes, could that someone be you?

In Robert’s Rules of Innovation II: The Art of Implementation, innovation thought-leader Robert Brands introduces readers to the best and most recent thinking of his international network and shows how to permanently implement a culture of Innovation in one’s work environment.

Brands has led innovation-driven companies around the world, and his global network of business leaders comes from different cultures, speaks different languages, and are experts across a variety of industries. On these pages, these international experts share their passion for innovation and the Art of Implementation and provide hands-on tips in an informative and entertaining manner.

In his first book, also written with author Martin Kleinman, Brands delineated decades' worth of collective invaluable experience. Robert’s Rules of Innovation®—much like Robert’s Rules of Order that create order from chaos in meetings around the world—helped business leaders understand the principles needed to create, nurture, and profit from a stable New Product Development (NPD) program.

With The Art of Implementation, readers will quickly revisit the 10 key rules of Innovation and then dive head first into practical techniques to break down the barriers to innovation, whether they are self-imposed or due to external or marketplace reasons. And, as with his first book, The Art of Implementation delivers a hands-on, understandable, and practical approach to making innovation part of every outfit’s DNA.

The worst of the Great Recession is long over. There are no more excuses, no more reasons to postpone, de-fund, ignore, or otherwise hobble your new product development programs. Whether you manage a multinational or an entrepreneurial start-up, whether you are a manufacturer, distributor, service provider, supplier or retailer, the competitive pressures today – in terms of time, budget, everything — are unprecedented.

There is no time to waste.

Ready to unleash your team’s abilities? Eager to make sure your culture of innovation is properly implemented, poised to create profitable new products and position your company for long-term success?

Welcome, then, to Robert’s Rules of Innovation® II: The Art of Implementation.


Robert F. Brands is president and founder of Innovation Coach® ( and Brands & Company, LLC. Brands’s hands-on experience in bringing innovation to market spans decades and includes the creation and improvement of product development processes and company culture. He is currently a serial entrepreneur and continues to be engaged in business development and start-up companies.

A native of The Netherlands, Brands earned a bachelor of science in Business Administration from HTS Eindhoven. Brands is also an avid sailor, open-water diver, and licensed pilot of single-engine aircraft. He resides in Stuart, Florida.

Martin Kleinman is Managing Director of Communications Strategies, LLC, and is a New York–based business writer and communications specialist.  Martin holds a BA degree in Economics and Psychology from City University of New York at Lehman College. Martin, who enjoys tennis and cycling, resides in New York City.